Last Updated: 20 January 2025
At BELLECTION (“we,” “our,” or “us”), operated by UVN LLC and headquartered in the United Kingdom, we are committed to protecting your privacy and the confidentiality of your personal information. This Privacy Policy explains how we collect, use, share, and protect your information through our e-commerce platforms and services.
By using our website and services, you acknowledge your agreement to the data practices described in this policy. We adhere to global privacy laws, including but not limited to:
· General Data Protection Regulation (GDPR) – EU
· California Consumer Privacy Act (CCPA) – USA (California)
· Brazil: General Data Protection Law (Lei Geral de Proteção de Dados Pessoais, LGPD)
· Canadian Personal Information Protection and Electronic Documents Act (PIPEDA)
· Act on the Protection of Personal Information (APPI) – Japan
· Personal Data Protection Act (PDPA) – Singapore
· Data Protection Act 2018 – UK
· Australia’s Privacy Act 1988
· Data Protection Law (DPA) – UAE
For more information about how we use cookies, please refer to our Cookie Policy.
Table of Contents
1. Information We Collect
2. How We Use Your Information
3. Data Retention
4. Sharing Your Information
5. Children’s Privacy
6. Your Data Protection Rights
7. International Data Transfers
8. Data Security
9. Cookie Policy
10. Policy Updates
11. Contact Us
12. Conclusion
Information We Collect
We collect and process data to provide our services, enhance your shopping experience, and meet regulatory requirements. The information we collect includes:
a. Personal and Contact Information
· Name, address, email address, phone number, account information, and preferences.
b. Transactional Data
· Purchase details, order dates, transaction amounts, payment information (e.g., credit card details, billing address), and shipping/delivery information.
c. Interaction Data
· Emails, chats, customer service interactions, survey responses, feedback, and reviews.
d. Online Usage Data
· Device information (e.g., type, operating system, browser), IP address, geolocation data, unique device identifiers, and navigation data (e.g., pages viewed, links clicked).
e. Media and Location Data
· Social media engagement and geolocation data, if applicable.
How We Use Your Information
We process your personal data for the following purposes:
· Service Delivery: Processing orders, payments, shipping, account management, and customer support.
· Communication: Sending order updates, promotional offers, and responding to inquiries.
· Marketing and Personalization: Delivering personalized content, advertising, and product recommendations based on your preferences and browsing activity.
· Business Operations: Conducting research, data analytics, and improving services.
· Legal Compliance: Adhering to tax laws, fraud prevention, and other legal obligations.
Data Retention
We retain your personal data only as long as necessary for the purposes outlined or as required by law. Retention periods vary by data type:
· Transactional Data: 7 years for tax purposes (per GDPR, PIPEDA, and other laws).
· Interaction Data: 3 years (in accordance with CCPA and LGPD).
· Other Data: Retained as per legal obligations under APPI, PDPA, Australia’s Privacy Act 1988, and UAE DPA.
Sharing Your Information
We may disclose your data to third parties only when necessary for business operations or as required by law, under confidentiality obligations. These include:
· Service Providers: Payment processors (e.g., Stripe, PayPal), logistics partners (e.g., UPS, FedEx), IT service providers (e.g., AWS), and marketing data sponsors (e.g., Google Analytics).
· Legal Compliance: Authorities for fraud prevention, legal obligations, or business transfers.
We do not sell, trade, or transfer your personal data to external parties for commercial purposes.
Children’s Privacy
Our services are not intended for individuals under 18. We will remove any personal information upon request, in compliance with COPPA (USA), GDPR (EU), and other applicable laws.
Your Data Protection Rights
Depending on your jurisdiction, you may have the following rights:
· Access and Portability: Request access to and receive a copy of your data.
· Correction: Correct inaccurate or incomplete data.
· Erasure: Request deletion of your data, subject to legal requirements.
· Restriction: Limit how your data is processed.
· Objection: Object to data processing for marketing or other purposes.
· Withdrawal of Consent: Withdraw consent where processing is based on consent.
To exercise these rights, contact us at privacy@bellection.com with your ID and details.
International Data Transfers
Your information may be transferred internationally, including to countries with different data protection laws. We ensure compliance through mechanisms like Standard Contractual Clauses (SCCs) under GDPR.
Data Security
We protect your data using encryption, firewalls, and regular security audits, in compliance with GDPR, CCPA, and other regulations.
Cookie Policy
For details about how we use cookies, visit our Cookie Policy.
Policy Updates
This Privacy Policy may be updated to reflect changes in our practices or legal obligations. Significant updates will be highlighted on our website.
Contact Us
For questions or concerns, contact us at:
· Email: privacy@bellection.com
· Telephone: +44 (0) 7366485844
· Mailing Address:
BELLECTION
71-75 Shelton Street, Covent Garden,
London WC2H 9JQ, United Kingdom.
Conclusion
We strive to make this Privacy Policy clear and easy to understand, ensuring your confidence in how we handle your personal data in compliance with international privacy laws such as GDPR, CCPA, LGPD, PIPEDA, APPI, PDPA, Data Protection Act 2018, Australia’s Privacy Act 1988, and UAE DPA.
Thank you for trusting BELLECTION.
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